[ INFO ]
Most brand problems aren't brand problems.
They're the gap between what a brand says and what a person feels. That gap is where things break. Across global companies and high-growth platforms, it's the same story. Different teams. Different priorities. No connection. Brand doing one thing. Product doing another. Experience left to figure it out.
So the work isn't more output.
It's fixing what sits underneath. Systems that scale. Brands that feel. The two things most studios treat as opposites.
Founded by Mark McIntosh - Chief Design Officer. 25+ years across brand, product and experience.
Different companies. Same pattern. What's intended and what's experienced don't line up.
I fix that.
